CALCULUS IN
BUSINESS
~In elementary or introductory courses, derivatives
are primarily used to find rates of change associated with various
quantities. These rates are instantaneous describing the function in
concern at a specified instant or point.
~When applied to Revenue, Cost, & Profit
functions, they are called Marginal rates. By taking the derivatives of these
functions and substituting the value in question (usually the number of units of
production), we have a good idea how these quantities are changing at that level
of production. Decisions can then be made to promote more
efficient production.
~The most popular applications in basic courses
would be Optimization problems. These involve finding maximum or minimum values
for given functions. When applied to business, finding production levels that
yield maximum revenue or profit would be of major concern. Also, we certainly would like to minimize the total
cost of production.
~All of the above require an equation or function
for the quantities in question. So, modeling becomes an important feature.
In many cases, data points are used to construct such a model by the use of
curve fitting. This is usually introduced in lower levels.
Computers or advanced calculators make many
problems very convenient & less laborous to complete.
See Curve Fitting
~Derivatives can also be applied to find
any rate of increase or decrease in other quantities. Popular quantities
include depreciation, drug absorption, growth/decay (population
growth/radioactive decay) & investment banking problems.
~In much more advanced courses, derivatives
are involved in differential equations defining more advance business terms.
Also, partial derivatives (knowledge of calculus III) are also used in other
more advanced fields of economics.
~The other main process in calculus
is Integration. This process is the reverse of finding
derivatives. Usually covered in the later stages of calculus I & most
of calculus II. It is also referred to as anti-differentiation.
~In basic courses, we deal mainly with given
rates. We then proceed to find the value of the original
function. For example, given marginal revenue, marginal cost, or
marginal profit, we can find the total revenue, cost, or profit
function. In such problems an extra or initial condition needs to be know
in order to achieve a numerical answer.
~Many such problems involve Definite Integrals
which are easily handled by a computer or an advanced calculator such
as the TI-83.
~Other popular applications of integration are
finding the Producers' & Consumers' surplus dealing with supply &
demand curves. These also involve evaluating a definite integral
in part of the solution.
~In more advance phases of economics &
business, it is not unusual to see multiple integrals which are used to
calculate various advanced quantities defined by these integrals. Select groups of
individuals would ever reach this level, since this would involve
proficiency in calculus I, II, & III along with a good knowledge of
differential equations.
See a more mathematical & detailed description of many of the concepts mentioned in this article on the web page
Calculus Concepts